In Nov. 2012, AMA China respectively hosted 2012 ELEL (Enjoy Learning, Enjoy Life) Forum and customer appreciation session in Shanghai, Guangzhou and Beijing. In Shanghai session, we also organized grand opening ceremony for WIAL•East China. The theme of this forum is: Core to Advanced Leadership – Action Learning. We, with great honor invited Peter Kao - AMA China’s President, Mr. Michael Marquardt - President of WIAL, Mr. Garry Luxmoore - President of WIAL Australia and Marketing Director of WIAL and Jason Zheng –AMA’s Action Learning Director to light up the crystal ball for the opening ceremony of WIAL•East China, to share “Action Learning” theme, and to interactively experience on-site action learning with all the guest.

Action Learning in Winter
Peter Kao - AMA China’s President
Many companies keep fighting in the “chilly winter”. The entire environment requires extremely urgent change and innovation. At this moment, what we need is a pioneer or a core group? How shall we create and cultivate the winning leader and the winning team? How will the company achieve higher return by cultivating its leadership? AMA provides the answer: Real leadership is only refined by practice. Thereby, we need Action Learning - Action Learning Inside!

Action Learning – A Powerful New Tool to Cultivate Leaders, Solve Problems, Build Teams and Reform Organizations
Michael Marquardt - President of WIAL
In 1995, Reg Revans - the father of Action Learning and the co-founder Michael Marquardt established the World Institute for Action Learning (WIAL) after several years’ exploration and research. And they promote global understanding and application of Action Learning in organizations through theoretical research, coaching, certifications, conferences, and other initiatives.
As the master in Action Learning across the world, Michael shared with us on the spot about Action Learning’s huge benefits to both companies and individuals, such as solving the current important and urgent problems, cultivating team leadership, establishing the learning organization… Today, Action Learning has helped most renowned companies and institutions (including United Nations Environmental Program, Sony Music, Downer Construction, Toyota and PepsiCo) to improve organizational performance and effectively solve problems.

Crises in Leadership
Garry Luxmoore - President of WIAL Australia and Marketing Director of WIAL
We are in front of a real problem – the approaching leadership crises! Many CEOs say that, in future the situation will be increasingly complex. In the complex turbulent times, the traditional leading method will turn in vain, and we need to review leadership and directly face crises in leadership.
Nowadays, many different leadership programs on the market usually have this or that defect: The acquisition of knowledge cannot compensate the defects in action. In general, teaching focuses on case study, it stimulates situation but deviates from actuality, neglects the importance of question and introspection, and is in short of the mutual learning’s features. Therefore, trainings for the real leadership are indeed rare. Suppose that at the same time we can solve the urgent and important problems, develop the critical leading skills, break down barriers among individuals, rapidly improve communication while facilitating study, will this process be amazingly attractive? This is what Action Learning brings to us.

AL-Inside Leadership Development Plan
Jason Zheng –AMA’s Action Learning Director
In 2012, AMA cooperated with WIAL to establish WIAL•East China and formally founded AMA Action Learning Affairs Department. This brand-new department represents AMA’s commitment in Action Learning and its dedication to provide more practical Action Learning service.
In the past four years, AMA cooperates with 1,200 middle and high-level management on Action Learning and enjoys immense praise from customers. Action Learning provide various topics from new product development, to performance improvement, to internal cost control and up to customer service improvement, which nearly cover the entire business process of a company. Through project experience from many years’ Action Learning, AMA has concluded 3 ways accessible for Chinese companies: the independent Action Learning, the advanced model combining training and Action Learning, the integrated model combining training, coaching and Action Learning.

This AMA 2012 ELEL Forum completely came to the successful end! We can hardly forget the high perspicacity and dedicated share from masters in Action Learning, hardly forget guests’ indulged Action Learning experience in Round Table, and onsite visitors’ passionate feedback and wonderful interaction… In the 90th anniversary since the foundation of AMA, in the 17th year of our residence in China, we sincerely appreciate everyone’s care and support.
In the future, AMA anticipates introducing Action Learning – this problem-solving leadership development plan into more companies, to share the world-class experience from WIAL, and to help more organizations benefit!